Service · PPC & Google Ads
PPC & Google Ads.
Put your business in front of high-intent buyers at the exact moment they're ready to act — and turn paid search into a predictable, scalable growth channel.
Trusted by brands you know
Northwind
Vantatech
Meridian
Loopwork
Halcyon
Brightside
Overview
Show up when it counts — and keep showing up.
PPC is the system that puts your business in front of people actively searching for what you offer. Done right, it's the fastest path to qualified demand: targeted traffic you control, measurable results, and campaigns that scale with confidence.
Our engagements cover the full picture — account structure, keyword strategy, ad creative, landing pages, conversion tracking, and ongoing optimization — all tied to the campaigns and searches that actually drive pipeline.
The Problem
Wasted ad spend means wasted opportunities.
01
Paying for clicks that never convert
→
Conversion-focused campaigns that target high-intent searches and qualified prospects.
02
Rising costs with declining results
→
Continuous bid, keyword, and audience optimization to improve efficiency and lower acquisition costs.
03
Competitors winning your best searches
→
Competitive research and search strategy designed to capture valuable clicks before your competitors do.
04
Poor tracking hiding what's working
→
Complete conversion tracking and attribution so you know exactly where your budget is producing results.
05
Ads that get clicks but don't persuade
→
High-converting ad copy and landing page optimization built around intent and customer needs.
What's Included
Everything in a PPC & Google Ads engagement.
Account & Campaign Setup
Strategic account structure, campaign segmentation, targeting, and settings built for control and scalability.
Keyword & Intent Strategy
Researching the searches that signal buying intent and building targeted keyword groups around them.
Ad Copy & Creative
Compelling search ads written to capture attention, match intent, and turn qualified searches into clicks.
Landing Page Optimization
Conversion-focused landing pages and CRO improvements that turn paid traffic into leads and customers.
Conversion Tracking
GA4, Google Tag Manager, and conversion tracking configured to measure leads, sales, calls, and revenue accurately.
Reporting & Insights
Live dashboards and plain-English reporting that connect ad spend to conversions, pipeline, and revenue.
Our Approach
PPC as a growth engine — not a money pit.
Every campaign starts with your business goals, not a generic setup. We focus on the searches, audiences, and actions that create revenue — then continuously optimize around the data.
01
Revenue over clicks
We optimize for leads, sales, and return on ad spend — not traffic or impressions alone.
02
Data before opinion
Every optimization is backed by performance data. When the numbers shift, the strategy shifts with them.
03
Efficient, scalable growth
We eliminate wasted spend and scale campaigns only when the data shows a clear path to stronger returns.
04
Radical transparency
Clear reporting and live dashboards, so you always know where your budget is going and what it's producing.
Campaign Management Process
How we run your PPC campaigns.
Step 01
Audit
Account review, tracking validation, competitor analysis, and performance assessment to identify wasted spend and growth opportunities.
Step 02
Strategy
A keyword-to-conversion roadmap with campaign priorities, budgets, audiences, and goals tied to your business.
Step 03
Launch & Optimize
Campaigns, ads, keywords, audiences, and landing pages launched and refined through fast, measurable optimization cycles.
Step 04
Scale
Winning campaigns receive more budget while underperforming keywords, ads, and placements are cut or improved.
Step 05
Report & Refine
Monthly reporting tied to conversions and revenue, with continuous iteration based on what's working.
Engagement Options
Ways to work together.
02
Project-Based
Defined-scope PPC work — account setup, campaign launches, tracking, audits, or optimization sprints.
03
Consulting
Strategy, audits, and expert advisory for teams that want experienced PPC direction in-house.
04
Custom Packages
Tailored campaign management built around your goals, market, competition, and advertising budget.
Benefits
What you can expect.
Targeted
Reach high-intent prospects actively searching for your products or services.
Efficient
Reduce wasted spend and improve your cost per lead through continuous optimization.
Measurable
Know exactly which campaigns, keywords, and ads are driving leads and revenue.
Scalable
Increase investment behind winning campaigns without sacrificing control or efficiency.
Platforms & Tools
The stack we run PPC on.
Google Ads
Google Analytics 4
Google Tag Manager
Google Search Console
Looker Studio
Microsoft Ads
Semrush
Call Tracking
Case Study
+$1.8M
Halcyon · Professional Services
Challenge
A strong service offering, but inconsistent lead flow and rising costs from poorly optimized paid search campaigns.
Strategy
Rebuilt campaign structure, refined high-intent keywords, improved ad messaging, and optimized landing pages for conversions.
Result
+$1.8M in influenced revenue from paid search in year one, with 2.7× more qualified leads at a lower acquisition cost.
Let's Grow
Ready to turn marketing into growth?